“SimpleOrder allowed us to achieve the economic model that we set out – it’s been key part in managing our stock, retail prices and margins, we do attribute part our restaurant’s success to the help we get from SimpleOrder”
Combining business savvy, creative talent and years of experience in the food industry, Brian Hannon and Ben Chapman started the Super 8 Restaurants Group and opened their first restaurant, Smoking Goat in London in 2014. They opened Kiln, their second Thai inspired, flame-cooked eatery, by 2016. Within a short time, the Super 8 team gained critical acclaim winning the title of Best Restaurant in the UK by the Estrella Damn National Restaurant Awards, in association with Restaurant magazine. Most recently, they opened their newest restaurant, Brat, which is already already been touted as “The Hottest New Restaurant in London.”
The most important mission of the Kiln, Smoking Goat and Brat teams is to provide the highest quality food at reasonable prices. Their ethos is rooted in creating a mutually beneficial relationship between their guests, suppliers and staff. In order to offer fair prices, while sourcing ingredients from small scale suppliers and producing the best cuts of meat from their onsite butchery, they must have a strong handle on their economic model and a clear understanding of their margins and profits.
To understand their financial status consistently and accurately, they were in need of a system that could track their purchases and sales, measure their inventory, and monitor their food costs.
“Having experience as a part of the management team at Mitchells and Butler’s (the UK’s largest operator of pubs and restaurants), I know the restaurant industry inside and out and I know that restaurants can not succeed and expand without understanding the relationship between their sales and purchases. When I implemented SimpleOrder, I wanted to be part of the future of back of house restaurant management by using a cloud-based system. SimpleOrder was the only back of house tool that we knew would operate in a competitive technological environment that was advancing,” explains Brian.
There are many reasons that SimpleOrder was the perfect tool for Ben and Brian. First and foremost, the affordable technology precisely met the needs of their business model. Brian explains, “I think that one of the most amazing things about SimpleOrder is that it is flexible enough to meet any type of restaurant, whether it’s fast casual or fine dining. That’s something that is very unique in the restaurant world, because most tools only cater to specific restaurant structures.”
SimpleOrder provided each location with an end-to-end inventory management system that closed the circle between ordering, invoice reconciliation, menu engineering and inventory management. The platform provided clear reports to indicate their theoretical and actual margins. These reports were instrumental in navigating their smart purchasing process, structuring their inventory accurately and costing their menu strategically.
This firm handle and understanding of their business, allowed them to achieve their ethos: providing guests with the best quality products at affordable prices. This was instrumental in creating a strong brand, garnering critical acclaim and growing their business at a healthy rate. “SimpleOrder allowed us to achieve the economic model that we set out – it’s been key part in managing our stock, retail prices and margins, we do attribute part our restaurant’s success to the help we get from SimpleOrder.”